THE ZEN STORY
ZEN Motorcycles' founding partners Bruce Crerar and Ben Rubner are avid motorcycle enthusiasts with over 30 years in the industry. They created ZEN Motorcycles as a boutique motorcycle dealer, workshop and retail space to service the large Sydney motorcycle community.
The name ZEN was derived in part from the autobiographical novel written by Robert Pirsig, 'Zen and the Art of Motorcycle maintenance'. Pirsig describes an unhurried motorcycle ride over two-lane back roads through the North Dakota plains. The narrator conveys the experience of riding his bike as being fully in the world, if you ride a motorcycle you can understand what he is describing. The novel has a lot to say about high quality engagement, indeed the main idea he presents is that this is the secret to a fulfilled life. According to Pirsig, being engaged is a necessary condition for excellence.
We also discovered other interpretations of the word ZEN, which we also felt conveyed the way we wanted our business to be viewed. Zen: simple, easy, tranquil. Adding a bit more “zen” to our life is beneficial to both our brain and our body. ZEN is also slang for feeling peaceful and relaxed. An example of ZEN as an adjective is to have a ZEN experience, which is how you feel during a wonderful day of being out on the back roads on your motorcycle.
ZEN Motorcycles specializes in boutique electric motorcycle manufacturers from around the world, that unlike the mainstream manufactures, offer unique designs and cutting edge technologies. ZEN Motorcycles is Sydney’s “go to” place to purchase, modify and enjoy EV motorcycles. At ZEN Motorcycles we realise that along with electric cars, electric motorcycles are the future of transport the world over. Climate change is one of the biggest issues facing the world today and we want to be part of the solution by offering EV motorcycles.
However, we are not only Sydney's home of EV motorcycles, our love of all things moto means that we will continue to service combustion bikes. ZEN Motorcycles is a comfortable and cool environment for all riders to visit and have their bikes serviced or modified, plus browse a selected range of EV bikes, boutique motorcycle gear and high quality accessories.